Search Engine Optimisation (SEO) Services

We use ethical white-hat techniques to rank your site on Google

SEO isn’t something you do once, it takes constant tweaking and measuring to improve and retain rankings over time. With a retainer, we’ll stay on top of how your competitors are performing in relation to your rankings and make any necessary technical and content changes to your website that will help improve your position.

Google changes its ranking algorithm regularly so we keep on top of what’s new. The retainer allows us the time to regularly review your website to make sure none of Google’s changes will impact your rankings and if it does, refine the approach as needed.

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Free Audits

Contact us for a free SEO audit report to ascertain where your company may need website improvements to raise your SEO or where we can assist in driving organic traffic to your website that can be converted into enquiries.

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On Page Optimisation

Based on our audit, we will address issues on your website which could be blocking the Google Bot. This may include content edits, changing the title and meta description or updating your robots.txt file.

 

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Link Building

We engage with people to receive links. The goal is to achieve high-quality vs high-volume links. Google penalises sites with too many low-quality links. We do not buy links but earn them ethically, using Moz’s domain authority to measure link quality.

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On Page Error Fixing

This is where we assess the website for duplicate content, meta tagging, low-quality content, sitemaps and the robots.txt file. This is linked into Google Webmaster Tools and Google Analytics where we use various software monitoring tools.

About our company

CharlesSmithAssociates/Sha-Izwe is an inbound marketing agency focussing on PR media relations and social media marketing, established in 1987 based in Johannesburg.

Our core business covers writing press releases, media coverage, social media, product launches, events, financial reporting, press release placement, BEE announcements, financial relations, celebrity endorsements, identifying and liaising with brand ambassadors, investor relations, corporate and internal communications, crisis control, public affairs, CSI, change management and company branding. We also provide TV, radio and print media training. The industries we address include ICT; healthcare; environmental; automotive; mining; government; retail; music; manufacturing; and financial sectors.

Our aim is to provide focused, results-driven print, radio and TV media coverage. To achieve this, we work closely with customers to develop strategies tailored to their needs. We have long-term relationships with journalists which we believe has contributed to our successful track record.

Our staff work closely with over 150 different publications covering television, radio, print and online media. Our results are guaranteed, based on pre-determined targets such as the volume of monthly media coverage. We focus strongly on deliverables and ROI.

The face of marketing has changed over the years with more options now available to marketers. While Radio, TV and Print remain important channels for marketing, online news services as well as Facebook, Twitter, Instagram, QR Codes and Foursquare provide additional options for marketing.

Another of our key services is search engine optimisation (SEO). Google’s new SEO rules disqualify many traditional SEO techniques that many so-called “SEO experts” still use. We address these new rules relating to website SEO rating. We have assisted a number of customers to “un-do” Google’s negative SEO rating within their website.

In the area of social media, we support Twitter, Facebook, Instagram, QR Codes and FourSquare, amongst others. We create and develop social media campaigns to create leads and enhance brand awareness as well as provide training.

We are concerned about the number of social media “experts” and “strategists” who seem to think that social media is the answer to every marketing challenge. They appear to know very little about social media, charge exorbitant fees and produce mediocre results and are giving social media a bad name. It is proven that an effective marketing campaign requires a mix of traditional and social media activities linking social media with traditional media.

Where necessary, we do advertising, competitions and promotions on social media platforms such as Facebook and photographs and videos on Instagram, YouTube, Twitter and Pinterest.

We have a team of web developers who are fully up to date with Google’s new SEO rules. Website ratings are now being downgraded by Google as a result of these new rules. These problems can only be resolved by rewriting sections of websites.

Some companies we are privileged to be working with:

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