Public Relations Services
We are a public relations company passionate about building brands in the media
ABOUT OUR PR SERVICES
CharlesSmithAssociates/Sha-Izwe, established in 1987 and based in Johannesburg and Cape Town, is a marketing agency focusing on PR, media relations and social media marketing,
Our core business covers writing press releases, media coverage, social media, product launches, events, financial reporting, press release placement, celebrity endorsements, identifying and liaising with brand ambassadors, investor relations, corporate and internal communications, crisis control, CSI, change management and company branding. We also provide TV, radio and print media training. The industries we address include healthcare; environmental; automotive; mining; government; retail; music; manufacturing; and the financial sectors.
Our aim is to provide focused, results-driven print, radio and TV media coverage. To achieve this, we work closely with customers to develop strategies tailored to their needs. We have long-term relationships with journalists which we believe has contributed to our successful track record.
Our staff work closely with over 150 different publications covering television, radio, print and online media. Our results are guaranteed, based on pre-determined targets such as the volume of monthly media coverage. We focus strongly on deliverables and ROI.
The face of marketing has changed over the years with more options now available to marketers. While Radio, TV and Print remain important channels for marketing, online news services as well as Facebook, Twitter, Instagram, QR Codes and LinkedIn provide additional options for marketing.
PR is the poor cousin of marketing. Why? Because anyone who can write a few words in “English” can start a PR business. Talk to established journalists and they will relate at least one horrifying story of how a “PR professional” has destroyed a brand with badly-written and misdirected press releases. After the first few weeks journalists will ignore that brand’s press releases. We have, for over 30 years, written and issued press releases in a professional manner, providing accurate, appropriate and newsworthy information, targeted at the correct press.
Another of our key services is search engine optimisition (SEO). Google’s new SEO rules disqualify many traditional SEO techniques that many so-called “SEO experts” still use. We address these new rules relating to website SEO ranking. We have assisted numerous customers to “un-do” Google’s negative SEO rankings.
In the area of social media, we support Twitter, Facebook, Instagram, QR Codes and LinkedIn, amongst others. We create and develop social media campaigns to create leads and enhance brand awareness as well as provide training.
We are concerned about the number of social media “experts” and “strategists” who seem to think that social media is the answer to every marketing challenge. They appear to know very little about social media, charge exorbitant fees and produce mediocre results and are giving social media a bad name. It is proven that an effective marketing campaign requires a mix of traditional and social media activities linking social media with traditional media.
Our advertising services cover print, radio, TV, online and social media. As a media relations business, we still believe strongly in the importance of both mass and targeted advertising. It is important that marketing campaigns are cost-effective and reach the required audience at least cost. Unfortunately, print adverts do not always achieve this. Fortunately, many publications now have online news sites where cost-effective adverts can be placed.
Where necessary, we create and run digital adverts, competitions and promotions on social media platforms such as Facebook and photographs and videos on Instagram, YouTube, Twitter and Pinterest.
We have a team of web developers who are fully up to date with Google’s new SEO rules. Website ratings are now being downgraded by Google as a result of these new rules. These problems can only be resolved by rewriting sections of websites.