Public Relations Services
Quality handcrafted press releases aligning to your corporate messaging
We are a public and media relations company passionate about building brands in the media
Our team understands the importance of maintaining strong relations with mainstream TV producers and journalists, crafting briefs that are carefully written to address the appropriate targeted audience.
Does your company or organisation have an announcement to make to the press? We will orchestrate a press briefing to best communicate your message to the appropriate target audience.
Utilising all available channels including online, print, radio, television and social media, we will launch your product through focused media channels and combine this with a focused digital campaign.
We will create online content to complement your brand message across all digital platforms such as Facebook, Twitter, Instagram and LinkedIn. This can be integrated to a PR media strategy focused, on obtaining significant media coverage.
About our PR Services
CharlesSmithAssociates/Sha-Izwe, established in 1987, is an international digital agency operating in South Africa, the UK, Australia, Europe and the USA. We are a marketing agency focusing on PR, media relations, digital marketing and social media.
Our core business covers writing press releases, media coverage, social media, product launches, events, financial reporting, press release placement, celebrity endorsements, identifying and liaising with brand ambassadors, investor relations, corporate and internal communications, lead generation, crisis control, CSI, change management and company branding. We also provide TV, radio and print media training. The industries we address include healthcare; environmental; automotive; mining; government; retail; music; manufacturing; and financial services.
Our aim is to provide focused, results-driven print, radio and TV media coverage. To achieve this, we work closely with customers to develop strategies tailored to meet their needs. We have long-term relationships with journalists which we believe has contributed to our successful track record.
Our staff work closely with over 150 different publications covering television, radio, print and online media. Our results are guaranteed, based on pre-determined targets such as the volume of monthly media coverage. We focus strongly on deliverables and ROI.
The face of marketing has changed over the years with more options now available to marketers. While Radio, TV and Print remain important channels for marketing, online news services as well as Facebook, Twitter, Pinterest, Instagram, QR Codes and LinkedIn provide additional options for marketing.
PR is the poor cousin of marketing. Why? Because anyone who can write a few words in “English” can start a PR business. Talk to established journalists and they will relate at least one horrifying story of how a “PR professional” has destroyed a brand with badly-written and misdirected press releases. After a few weeks of journalists receiving these ‘junk’ press releases, journalist will ignore them. We have, for over 30 years, written and issued press releases in a professional manner, providing accurate, appropriate, truthful and newsworthy information, targeted at the correct press. We dont sent press releases covering beauty products to plumbing and building magazines. This is happening.
Another key services is search engine optimisition (SEO). Google’s new SEO rules disqualify many traditional SEO techniques that so-called “SEO experts” still use. We address these new rules relating to website SEO ranking and have assisted numerous customers to “un-do” Google’s negative SEO rankings of their website.
We have a team of web developers who are fully up to date with Google’s new SEO rules. Website ratings are now being downgraded by Google as a result of these new rules. However, these problems can be resolved by rewriting sections of websites.
In the area of social media, we support Twitter, Facebook, Instagram, QR Codes and LinkedIn, amongst others. We create and develop social media campaigns to create leads and enhance brand awareness as well as provide training.
It is proven that an effective marketing campaign requires a mix of traditional and social media activities, linking social media with traditional media.
Our advertising services cover print, radio, TV, online and digital media. As a media relations business, we still believe strongly in the importance of both mass and targeted advertising. It is important that marketing campaigns are cost-effective and reach the required audience at least cost. Unfortunately, print adverts do not always achieve this. Fortunately, many publications now have online news sites where cost-effective adverts can be placed.
Where necessary, we create and run digital adverts, competitions and promotions on social media platforms such as Facebook, and post photographs and videos on Instagram, YouTube, Twitter and Pinterest.