CSA Hosts SA’s First 4X4 Night Experience

CSA Hosts SA’s First 4X4 Night Experience


CSA Hosts SA's First 4X4 Night Experience 1


Sha-Izwe Communications recently did the PR, social media and event management for the inaugural 4×4 Night Experience off-road event which took place at the Hennops Off Road Trail.

The Event

We conceptualised and ran the event from start to finish, with over 150 vehicles participating.


Sha-Izwe Communications and Weekend Warrior



EVENT: The title sponsor was Weekend Warrior, encompassing Gabriel shocks, Vision X LED lights, Warn winches, and Hi-Lift jacks, all Torre Parts & Components brands.

Weekend Warrior is an initiative launched by Torre for 4×4 enthusiasts to become members of a weekend outdoor club. 

Christopher Smith, event organiser for the 4×4 Night Experience, said, “The event will provide entrants with a unique 10km 4×4 course with challenging obstacles. After completing the course participants will be treated to prizes, food, craft beer, exhibitors, music and entertainment, all under the night skies of Hennops.”

The evening will kick off with entrants traversing the 4×4 track and its obstacles, designed by Tim Skelton of SA Adventure, from 17:00 until around 20:00. At the finish there will be an entertainment and exhibition area where 4×4 enthusiasts can browse a selection of the finest outdoor accessories and products. On sale will be craft beer courtesy of Copper Lake Breweries and scrumptious food by Dinani Caterers. No drinking and driving will be allowed on the 4×4 course.

Lucky draws will occur throughout the evening with prizes including a Vision X 6.7 Cannon light set worth R10 000 as well as a Hi-Lift jack, Casio watches, Uniross rechargeable batteries, SA Adventure 4×4 training courses and a variety of other 4×4 accessories. The event will finish around 23:00.

The cost per 4×4 is R300 with a maximum of five people per vehicle. 4x2s and Soft Roaders are welcome with escape routes available for all the obstacles and marshals on route to help should you require assistance or guidance. Camping is also available at R100 per site. Please bring all your own camping equipment.

Sedans are also welcome at R50 per car should you just want to enjoy the atmosphere, exhibitors and craft beer. A separate entrance will be provided to the exhibition and entertainment area for all sedans.


Media Coverage

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Bruce Fordyce Complete Marathons Launch

Bruce Fordyce Complete Marathons Launch

Sha-Izwe Communications Launches Bruce Fordyce’s Complete Marathons

Bruce Fordyce Complete Marathons Launch 7

From left: Ronald Maluleke; Chris Smith; Bruce Fordyce; and Charles Smith


To address the needs of ‘homeless’ runners, nine times Comrades Marathon winner Bruce Fordyce, a director of Complete Marathons, is launching a disadvantaged Runners Village at next year’s 90th Comrades Marathon. This will complement the successful pilot of Complete Marathons’ concierge service at the Comrades Marathon for local and overseas participants.

Our Recommendation

We recommended that Complete Marathons hold a briefing for press and customers to launch the initiative.


Bruce Fordyce Launches Village for Disadvanteged Runners and Race Concierge Service

Complete Marathons and Bruce Fordyce are launching:

  • A “Village” concept that will offer support (transport, food and accommodation) for 200 disadvantaged runners at Comrades Marathon.
  • A general Concierge Service for all runners that will provide travel and accommodation packages, airport transfer, route tours, support marquees on the race route, an after party and shuttle services.

This follows the successful pilot of Bruce Fordyce’s Complete Marathons Concierge Service at the 2014 Comrades Marathon. The company will also make this service available at other marathons

Presentation by the Speakers

Bruce Fordyce launched the event to about 12 journalists on the day cover all aspects of the service and the Village for disadvantaged runners who have entered the race.



To address the needs of ‘homeless’ runners, Bruce Fordyce, a director of Complete Marathons, is launching a Runners Village for disadvantaged at next year’s 90th Comrades Marathon.

This will complement the successful pilot of Bruce Fordyce’s Complete Marathons concierge service at this year’s Comrades Marathon for local and overseas participants.

“The goal of the Complete Marathons Village is to sponsor 200 disadvantaged South African runners from various running clubs within the country,” said Fordyce. Sponsorship opportunities exist for branding and to support the Village.

The Village is the brainchild of Fordyce who sees the need to support ‘homeless’ runners who do not have the funds for accommodation.

“We aim to house and cater for the disadvantaged athletes before, during and after key races in shared accommodation in a stable dome frame. The accommodation will consist of a two-man tent with two mattresses, two blankets, branded fly sheets, a solar light and sleeping bag,” said Fordyce.

“In addition, each beneficiary will have access to full ablutions, including showers and toilet facilities. Race lockers will also be provided to assist the runners in keeping their gear safely stored,” he said. Breakfast and dinner will be provided.

“Understanding that this vital project rests entirely on ensuring that the beneficiaries involved are clearly identified and well assisted, the process of selecting beneficiaries will be carefully managed,” he said.

All running clubs in South Africa will be approached and advised of the opportunity that exists for disadvantaged runners from their club to be included at the Complete Marathon Village.

“Each club will need to provide a written motivation identifying the runner/s they would like to recommend for consideration. Driven by the BEE Codes of Good Practice, a committee will be established to select beneficiaries based on this written submission, taking into consideration factors such as an income of less than R3 000 per month and current employment status of nominated beneficiaries,” said Fordyce.

Continuing on the success of this year’s pilot Comrades Marathon concierge service, it has now been formally launched.

It will be aimed at all runners at future races and sporting events including next year’s Comrades Marathon. The focus will be on travel and accommodation packages, airport transfer, route tours, race day support marquees on the route, an after party and shuttle services before and after the race.

Runners will have the opportunity to board a coach and travel the exact route of the race with Fordyce the guide to answer runner’s questions as well as providing advice.

“We will also provide guaranteed race support at designated route points where strategically placed marquees will cater for runners giving access to pre-packed race items, support, ablutions, a  masseur service and meeting facilities for family and friends,“ he said.

“Not every runner has a second, or in many cases, the runner’s second has difficulty in locating the runner. For this reason we are providing support marquees to cater for each runner’s specific needs.”

Runners will provide Complete Marathons with their race supplements and replacement gear such as socks, drinks, shoelaces, sunglasses and sun block. The items will be placed in colour-coded bags at the support marquees along the route.

The after-party provides an opportunity for runners to celebrate the race with family, friends and other runners. A full buffet meal will be provided and all attending will have an opportunity to purchase a signed Bruce Fordyce T-shirt.

Media Coverage

Approximately 12 journalists attended and over R150 000 in media coverage was generated in print, online and TV coverage. The coverage was as follows:

Complete Marathons Press Coverage

Date Publication Heading Link Value
Do it Now http://www.doitnow.co.za/content/bruce-fordyce-launches-village-disadvantaged-runners


Runners World http://www.runnersworld.co.za/events-races/race-news-reports/bruce-fordyce-launches-village-disadvantaged-runners/


Southern Courier http://southerncourier.co.za/38493/village-for-disadvantaged-runners/


Alberton Record http://albertonrecord.co.za/41362/village-for-disadvantaged-runners-2/


Northcliff Melville Times http://northcliffmelvilletimes.co.za/181293/bruce-fordyce-launches-village-for-disadvantaged-runners/


SABC TV https://www.youtube.com/watch?v=VXs9FgQMBZ0
Johnny Clegg MBA Bursary from Henley Africa

Johnny Clegg MBA Bursary from Henley Africa

Henley Open for MBA Scholarship Applications

johnny clegg pr case study

From left: Johnny Clegg; scholarship recipient Naima McLean; and Henley Africa dean, Jon Foster-Pedley

Henley Business School Africa has opened applications for its MBA scholarships. Four scholarships are made available each year to potential students applying for the MBA.

This includes a scholarship for Henley’s unique MBA for Creative Activists and Innovators; the Dean’s scholarship; and African Heroes’ scholarship and the Johnny Clegg Creative MBA scholarship. Applications should be submitted as soon as possible for a limited number of places, which will be allocated on merit. Recipients will have displayed a real sense of purpose in building South Africa and its people. The scholarships cover the Henley flexible MBA programme with a range of business people and entrepreneurs, plus extra module to cover the creativity and innovation skills.

Previous recipients of the Johnny Clegg scholarship include Tshiamo Mokgadi, producer at the Market Theatre; Naima McLean, a well known poet, musician and actress who is a member of the African Leadership Network; and Barry Van Zyl, recipient of the Dean’s Creative Activists and Innovators MBA scholarship. All three scholarship recipients are busy with Stage 2 of their MBA.

Ms McLean completed her BA Theatre and Performance degree at the University of Cape Town and has acted in TV roles in Generations, the UK TV series Wild at Heart and in the film Vehicle 19.

Mr Van Zyl has been the drummer for the Johnny Clegg band for the past 16 years and has toured extensively worldwide. He has worked with the likes of Oliver Mtukudzi, Carlos Santana, Annie Lennox, Ladysmith Black Mambazo, Peter Gabriel, Soweto Gospel Choir, the Hothouse Flowers and the London Chamber Orchestra. He has lectured at Wits, Drumtech (London), CT University, University of KZN, SAE and Pretoria Technikon.  His percussion scores can be heard on feature films like Tstotsi, Zambezia and Khumba.

Ms McLean said, “The Henley MBA programme is completely opening my world. From a knowledge perspective it has given me insight to effective management approaches in a way I had never considered before, particularly as they pertain to business strategy in the areas of processes, financial analysis and people management.”

“The programme has literally impacted all areas of my life directly and indirectly and I appreciate the immense growth every step of the way. The opportunity given to me through this scholarship has truly been a blessing.”

Mr Van Zyl has a vision for the SA music industry: “Countries like France, Canada and Australia have developed programmes to nurture talent by providing mentorship, resources and study opportunities. These countries value creatives and their impact on the economy. But SA lacks these initiatives,” he said.

“My overarching goals are to gain a tool-set to transfer a good idea into a sustainable value offer, new language skills and a broadened network. I’m planning to achieve a successful transition from touring musician to creative entrepreneur, within the next five years. I am also pursuing a consultancy role in entertainment, executive education facilitation and definitely more formal and informal learning.”

“On reflection, I’ve significantly increased my study, reading and retention capabilities. My ability to analyse, process and manage data and situations has grown. My network resources are growing rapidly and I’m having conversations with a confidence and style previously not available to me,” said Mr van Zyl.

Jon Foster-Pedley, dean of Henley Business School, said the MBA course includes workshops with select groups of individuals focusing on developing their creative and innovative capabilities. The programme develops and grows skills for creatives as well as for business innovators and entrepreneurs.

“Marketing and business understanding have become the backbone of a successful career, but most creative undergraduate degrees are still craft-focused and have insufficient business education. Creatives are left to figure out the business side on their own,” said Mr Foster-Pedley.

He said that creativity in business is integral to the future growth of SA managers. “However, businesses may remain reluctant to be creative for fear of failure. But for those who do try, the potential exists to create business growth and enhance employee satisfaction and retention.”

“There is a change in the business world. Creativity is being used not only in marketing but also for addressing business challenges and building new business models. New creative ways of working are being implemented and encouraged.”

“With our Creative MBA+ we encourage students to think outside the box compared to traditional management styles. We find that allowing staff to be creative, even in the small areas of their responsibility, increases productivity, affects the company’s bottom line and can provide a competitive advantage,” said Mr Foster-Pedley.

“I am impressed by Tshiamo, Naima and Barry as well as our other scholarship students and graduates. They have shown a strong commitment to the MBA whilst balancing whirlwind work schedules. I have no doubt that those still studying will continue to thrive at Henley,” he said.


CSA Hosts Al Gore in South Africa

CSA Hosts Al Gore in South Africa

CSA Hosts Former US Vice President Al Gore and the Climate Reality Project in Sandton

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From left: Christopher Smith, Ronald Maluleke, Al Gore (middle), Charles Smith, Ryan Saunders

Background: More than 850 community leaders, entrepreneurs, activists and business innovators became Climate Reality Leaders at a three-day training held by The Climate Reality Project in Sandton. Sha-Izwe Communications had the privilege of being appointed to manage Mr Gore’s media relations for the event.

“This was an honour for us and we were impressed by Mr Gore’s professionalism, poise and friendliness,” said Christopher Smith, a director of Sha-Izwe Communications.

Our Recommendation: We recommended that Mr. Gore be interviewed on Carte Blanche and invited about 25 press to the conference of which over 20 attended.

Presentation by the Speakers: An hour-long presentation was given by Mr. Gore covering his Climate Reality Project.


Al Gore in Johannesburg for Climate Reality Leadership Training

Johannesburg, South Africa – Al Gore will be the guest speaker at the Climate Reality Project 24th Climate Reality Leadership Corps training programme between March 12—14 in Johannesburg.

High-profile speakers will join former U.S. vice president and Climate Reality Project chairman Al Gore including climate scientists, strategists, communication experts and community organisers designed to train the next generation of leaders in the movement for climate solutions.

The training will bring a special focus to the issues that make the African continent particularly vulnerable to the high cost of carbon pollution. Specifically, climate reality leaders will explore how climate change affects water availability, agricultural yields, and human conflict and displacement.

They will also explore alternatives and low-cost energy solutions that are already reducing the continent’s reliance on fossil fuels and increasing resilience to the impacts of climate change.

The purpose of the programme is to formally train a new cadre of climate reality leaders, who will emerge from the programme as energised and skilled communicators with the knowledge, tools and drive to educate diverse communities on the costs of carbon pollution and solutions.

The speakers include:

  • Ikal Angelei, Goldman Environmental Prize recipient for her efforts to stop a destructive dam in Kenya
  • Jonathan Deal, Goldman Environmental Prize recipient for his work against fracking in South Africa
  • Wanjira Mathai, Green Belt Movement activist and project leader at the Wangari Maathai Institute
  • Kumi Naidoo, Executive Director of Greenpeace International
  • Johan van den Berg, CEO of South Africa Wind Energy Association
  • Evans Wadongo, Executive Director and Chairman of Sustainable Development for All – Kenya

“We are honoured to be joined by such an exceptional group of African leaders,” said Maggie L. Fox, president and CEO of The Climate Reality Project. “They have taken on some of the toughest fights in the world – confronting polluters head on and inspiring the solutions across the continent. We have much to learn from each of them.”

This event follows two trainings Climate Reality held in Istanbul, Turkey and Chicago, Illinois. The Climate Reality Leadership Corps includes nearly 6,000 Leaders from more than 100 countries.
Interested participants can apply at: www.climaterealityproject.org/Africa. [END]

About The Climate Reality Project

The Climate Reality Project is one of the world’s leading organizations dedicated to mobilizing action around climate change. With a global movement more than 5 million strong and a grassroots network of trained Climate Leaders, we are spreading the truth and unleashing the cultural momentum to solve the climate crisis. Former Vice President and Nobel Laureate Al Gore is the Founder and Chairman of The Climate Reality Project. For more information, visit www.climaterealityproject.org or follow us on Twitter at @ClimateReality.

About Food & Trees for Africa

Food & Trees for Africa (FTFA) is South Africa’s social and environmental enterprise improving lives and landscapes towards healthy people on a healthier planet, since 1990. Over 4.2 million trees, thousands of natural food gardens, some bamboo projects and organic farms have been planted for poor communities. FTFA has been a pioneer of climate change response, mitigation and adaptation, launching the first South African carbon calculator, the Carbon Protocol of South Africa and the Climate Change Leadership Awards, and is the African Branch Manager for the Climate Reality Project and partner for the first African Climate Leadership Corps Training. See www.trees.co.za for more.

Media Coverage: Approximately 20 journalists attended and over R 250 000 in media coverage was generated in print, online and TV coverage. The coverage was as follows:

Publication Link Value
Polity.org http://www.polity.org.za/article/al-gore-in-johannesburg-for-2014-climate-reality-leadership-training-2014-02-04 
Leading Architecture http://www.leadingarchitecture.co.za/al-gore-johannesburg-2014-climate-reality-leadership-training/
BD Live http://www.bdlive.co.za/national/science/2014/03/13/sa-can-fight-global-warming-as-it-did-apartheid-says-al-gore
Yes Magazine http://www.yesmagazine.org/events/climate-reality-leadership-corps-africa-training
Engineering News http://www.engineeringnews.co.za/article/al-gore-launches-african-climate-change-programme-2014-03-13
Mail & Guardian http://mg.co.za/article/2014-03-13-climate-change-making-everything-more-extreme
The Times http://www.timeslive.co.za/thetimes/2014/03/14/gore-urges-sa-to-cut-back-on-coal
News 24 http://www.news24.com/Green/News/Al-Gore-talks-climate-change-in-SA-20140314
Volksblad http://www.volksblad.com/nuus/2014-03-13-kenner-waarsku-oor-vloede
25 Degrees http://www.25degrees.net/news-and-press-releases/item/3042-%E2%80%9Cdirty-energy-creates-dirty-weather%E2%80%A6-but-we-are-going-to-win%E2%80%9D.html
Beeld http://www.beeld.com/nuus/2014-03-13-greenpeace-klimaat-wat-verander-lei-tot-huidige-vloede-in-sa
The Green Times http://thegreentimes.co.za/inter-generational-solidarity-needed/
Environment in Africa http://www.africanenvironment.co.za/al-gore-parks-tau-share-stage-views-on-climate-change/
The Jozi Times http://www.jozitimes.com/?p=5150
Northcliff and Melville Times http://northcliffmelvilletimes.co.za/173989/al-gore-brings-climate-change-training-to-south-africa/
Tametimes http://www.tametimes.co.za/128509/news-details/ge-partners-with-al-gore
Carte Blanche http://carteblanche.dstv.com/player/487484