Blog

Stay up to date with industry latest news and updates

Google to Target Mobile Page Speed Load Time

The speed of loading mobile websites on devices currently doesn't impact mobile rankings. But Google will be updating the page speed ranking to specifically look at page loading speed. Google has released a page analysis tool for users to test their website and...

read more

The Importance of Content Marketing

 How to market to the ‘goldfish’ consumerA recent study showed that the average consumer visits over 2 500 websites per year. This is a lot of content for the consumer to take in. The study showed that video and rich content such as graphics and images kept the users...

read more

What’s next in 2018?

Dear clients, partners and suppliers, We wish to thank you for your support in our 30th year in business. This year has been one of our most exciting years to date. Ranging from data and marketing tools being made available to digital advertising, remarketing and...

read more

Twitter Extends 140-Character Limit

Twitter has extended its character limit of tweets to 280. Twitter will allow users to use the new character limit to its full extent, with user handles and media attachments excluded from the character count. User handles (@names) and media attachments (photos, GIFs,...

read more

WordPress Security Vulnerabilities September 2017

It has been found that hackers are able to attack fresh WordPress installs within 30 minutes of installation. The findings were given by Hanno Böck, who found a way attackers can use to find a WordPress website just 30 minutes. The vulnerability has come through the...

read more

Facebook Is Testing Custom Audiences Based On Store Visits

According to WERSM, Facebook is testing to create custom audiences for retailers targeting people who’ve been into their store, although Facebook hasn't confirmed this as yet. These are the types of audiences that could possibly be created: About a year ago, Facebook...

read more

Poor web sites lose brand loyalty

internet users are growing more demanding and less forgiving, expecting Web sites and apps to perform faster than they did just three years ago. This is among the findings of a consumer survey from Apica, that sounds a clear call to action for organisations around the...

read more

EU’s Google Comparison-Shopping Site Judgement

(Wall Street Journal) Google’s smaller rivals see a lifeline in the European Union’s decision to fine the company €2.4 billion ($2.7 billion) and order the Google to remake its shopping service. Companies like British comparison shopping website Foundem.co.uk blame...

read more

LinkedIn Statistics

Here are some statistics on LinkedIn: LinkedIn posts with images receive 200% more engagement than text-only posts. 98% of LinkedIn posts with images earn more comments than text-only posts. There are more than 450 million LinkedIn user accounts worldwide. The typical...

read more

LinkedIn Trends – A Growing Network

By Christopher Smith, Sha-Izwe Communications, in an interview with Strategic Marketing Magazine (November 2016 issue) Are you finding your clients becoming more interested in your services on LinkedIn in terms of marketing their products and services? For how long...

read more

Google Search Index to Favour Mobile

Google is to have separate indexing for mobile and desktop, with the mobile indexing becoming the primary Google index. This is because More than half of all searches are on mobile. Google has been working to make the user experience for mobile better by introducing...

read more

Shopping Coming to Instagram

More than 80% of smartphone users in the US browse, research or compare products via a web browser or mobile app. While browsing is easy on mobile, finding more information about a specific product isn’t always as simple. In line with this, Instagram is testing a way...

read more

Increase in Social Media-based Attacks

By ITWeb Cyber criminals are taking advantage of social media networks to spread malware and steal money from unsuspecting users. This is one of the biggest findings in the Easy Solutions 2016 Fraud Beat report. The report identifies the most recent and sophisticated...

read more

SA Facebook Users Reach 16 million and Twitter 7.7m

In the 2017 Social Media Landscape Survey, released by Michal Wronski and Arthur Goldstuck  Instagram has 3,5m users, up 31% from 2,7m users. Facebook has 16m users, 6% higher in 2016 of which 12m use Facebook on mobile. Twitter has grown 4% to 7.7m users. YouTube has...

read more

What is Facebook Live Video and How Can We Use It?

How can you use FB live? Facebook Live Video allows you to stream video live on your Facebook account and alerts you when someone you follow is broadcasting. Live Video could be used to communicate with customers, staff, students or any group covering training,...

read more

When to Post on Social Media

Although each page and platform is unique. Here is a rough guide to posting on social media platforms. We can see from the graphic below that it is acceptable and recommended to post often and numerous times a day to Twitter. Facebook is recommended at 3-6 times per...

read more