Where are under 17’s going instead? Not surprisingly, they are moving to mobile chat services like WeChat, and photo-sharing apps like Instagram and Snapchat.
What’s interesting is how quickly teenagers globally are taking up other services instead of Facebook.
In reaching teenagers under 17 and people over this age, your brand must have a strong mobile presence, whether it be app-based or a mobi-friendly website. One key point is that your brand must be interactive.
In South Africa Facebook still has an active user base and Facebook is still essential for your brand, it is however important to be associated with other platforms which your future target market is active on and using. Why? Because under 17s indicate the direction of trends.