Here are some interesting facts about Amazon:
- Amazon has announced the acquisition of online pharmacy PillPack for a reported $1 billion entering the $400 billion U.S. prescription drug market. As a result, Amazon could be placing itself in a position of having access to sensitive medical information.
- Amazon is working with Berkshire Hathaway and JPMorgan Chase on a new venture on healthcare delivery employees of both companies numbering close to 1.2 million people.
- A year ago Amazon entered the grocery market with a $13.7 billion acquisition of retailer Whole Foods Market.
- Amazon is now also a consumer electronics designer, Hollywood studio and advertising firm. Its cloud-computing business accounts for 10% of revenues and 96% of operating income.
- Amazon is now generating nearly $200 billion in annual sales. Analysts expect that to top $350 billion by the end of 2020 and to surpass the $500 billion mark by 2023.
- Amazon accounts for about 44% of online retail sales in the US, according to eMarketer.
- Amazon’s share of the overall retail market is much smaller. Amazon’s North American revenue for the first quarter 2018 represented about 3% of total U.S. retail sales according to Commerce Department data.
- Amazon’s stock price has surged 45% this year. That has made the company the world’s second most valuable business.
- Two of the world’s biggest grocery chains, Tesco and Carrefour, have struck a deal to collaborate on how they buy from suppliers in an effort to cut prices amid mounting competition from Amazon.
- Tesco and Carrefour said they would jointly source certain products at lower prices, raise quality and broaden their product offerings.
- Jefferies analyst James Grzinic estimates the partnership between Tesco and Carrefour could bring total savings of £400 million ($528 million), with the French company standing to benefit more given its lower margins.
- The deal is the latest in a string of moves by traditional grocers the world over as they race to find new ways to compete with Amazon’s growing food ambitions and fast-changing shopper behaviour.
- In France, Amazon earlier this year signed a deal with Casino Guichard-Perrachon to deliver items from its Monoprix chain.
- Kroger, America’s largest grocery chain, in May 2018 said it would increase its stake in British online delivery specialist Ocado Group and license its technology to run automated warehouses and process online orders.
- Analysts say Amazon’s ambitions were also partly responsible for Walmart’s decision in April to sell its British arm Asda Group to J Sainsbury, creating the largest player in the UK’s grocery market.
- A year ago, Carrefour named Alexandre Bompard chief executive, who ran book, music and electronics retailer Fnac Darty to help close its e-commerce gap. Mr Bompard announced a new five-year growth strategy in January that included a pledge to invest €2.8 billion ($3.27 billion) in digital commerce by 2022, and a target of €5 billion in sales in food e-commerce in five years—a six times increase on last year.
- Tesco has said it will trial a checkout-free method of payment for its convenience stores that would allowing shoppers to scan products on their mobile devices and then leave with them. In 2017, Tesco became the UK’s first retailer to offer a same-day grocery delivery service across the UK.
- As of July 2018, Amazon, in addition to it selling books, now operates in retail food, cloud computing and a Hollywood studio.
In 2019, Google voice search queries are estimated to increase by 35% and a quarter of 16-24 year olds already use voice search every day. There is an increasing number of voice recognition tools being made available. After numerous updates, Siri and Cortana, are becoming more user friendly and tech giants like Amazon’s Alexa and Google’s Home, use voice recognition integrated to numerous makes of television sets and can be used for apps such as ordering an Uber using voice activation.
- 50% of all searches will be voice-based by 2020, according to comscore
- About 30% of searches will be done without a screen by 2020, ie using voice, Mediapos
- It is estimated there will be 21.4 million smart speakers in the US by 2020 according to Activate. These are speakers that are voice-operated and controlled.
- By 2019, the voice recognition market will be worth $600 million according to a report by Technavio via Skyword.
- In 2017, approx 25 million voice-activated devices were shipped, bringing the total number of voice devices to 33 million in circulation, based on a study by VoiceLabs via Mediapost
It is important to note that voice search queries tend to be longer and more specific than text queries, and the user wants clear immediate answers. To adapt to this shift and optimise your website for voice search, there are several changes you may consider making to your digital content:
- It is important to incorporate long-tail keywords to address the more precise queries into your website copy. For example, add more specific and niche keywords into your website copy such as location, colour and size specification.
- Use more natural language and conversational tone, answer the What, Where, When and How questions on your website.
- Add an FAQ page. Phrase these questions in a way that real people will ask them, and provide comprehensive, clear answers.
- The four most common intents behind the voice searches are ‘I want to know’, ‘to go’, ‘to do’ and ‘to buy’. Understand (research) your users’ needs and offer solutions.
- Take care of your local SEO, for example, your Google Places page, as most voice searches are local.
Content marketing remains a crucial part of a company’s marketing strategy. The user might not be reading the content but asking an AI device about content which might be listed on your website.
Related Source: Online Marketing Agency Johannesburg
The speed of loading mobile websites on devices currently doesn’t impact mobile rankings. But Google will be updating the page speed ranking to specifically look at page loading speed. Google has released a page analysis tool for users to test their website and suggestions on what to fix.
Make sure your website is mobile friendly. This doesn’t necessarily mean having a ‘mobi’ site but that your web page has a responsive design meaning that it auto adjusts to the screen size viewed. Having optimised images and browser caching is important for speed. Utilising a CDN (content delivery network) helps users see your content in the quickest time possible.
How to market to the ‘goldfish’ consumer
A recent study showed that the average consumer visits over 2 500 websites per year. This is a lot of content for the consumer to take in. The study showed that video and rich content such as graphics and images kept the users attention on the website. A website has mere seconds from when it first loads to interest and engage with the customer before the potential customer will close the page.
Research verified by the Associated Press shows that the consumer has an online attention span of eight seconds, similar to that of a goldfish.
Content marketing also benefits a websites SEO. Google, for example, looks at the content on your website and picks out keywords and their relevance to what the potential customer is searching for. There are 4-billion searches every day on Google. 90% of the search results clicked on are those on the first page presented by that Google. 60% of the clicks are on the top three results so if your search result is on page 2 onwards there is little chance of your link being looked at.
Due to the customers’ low ‘goldfish’ attention span, infographics are a powerful way to market and communicate your brand message. The infographic gets the desired message across in fewer words. Infographics are fun and more eye-catching than printed words. They usually combine images, colours and content that naturally draw the eye. A well-designed and aesthetically pleasing infographic will drive people to your site since they are more likely to “share” and “click” on it. This can also help with Google’s “Page Rank” algorithm, which is important for SEO.
A staggering statistic is that 87% of consumers say that online content has a major or moderate impact on vendor preference and selection, meaning that a potential customer’s buying decision is significantly influenced by online content, including social media.
Adding customer reviews and testimonials are powerful. The majority of consumers make their purchasing decisions on reviews and customer testimonials, including critic reviews.
The psychology of the potential customer:
- The prospect will read peer reviews
- Google search services, find blogs covering various competitors (SEO, PR, content marketing, content syndication)
- Looks at display ads (Google Adwords, Facebook, Twitter Ads)
Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. Marketing channels (such as email, display ads, paid search ads, social media and direct visits to your website) influence the customer at different points in the path to purchase. The modern-day customer wants to be able to engage with the brand.
It is important for sellers to focus on creating compelling content that is informative yet pleasantly consumable for the average users. Focus on writing content for the average web user. They are often impatient, juggling between tabs, and are keen on small chunks of information.
If need be, study the browsing patterns of your demographic and see what eye-tracking analysis says about the allocation of their attention in the first 8 seconds or so. Do they scan the headline first and shift their gaze to the big yellow button on the right? Do they ever look at the third column on the right where most of your ads are slotted neatly?
Webpages with 111 words or less have 49% of its text being read, while webpages with 593 words have only 28% of the text being read. This is helpful in determining the level of brevity in your delivery and the presentation of information in respect to the visitor’s increasingly shortened attention span.
Use Google’s Pagespeed checker:
Dear clients, partners and suppliers,
We wish to thank you for your support in our 30th year in business. This year has been one of our most exciting years to date. Ranging from data and marketing tools being made available to digital advertising, remarketing and automated sales-appointment setting, the marketing and advertising industries are being turned upside down.
2017 showed that social media is no longer a platform just for millennials but a network of people of all ages and demographics that engage with people and brands that enable marketers to drive targeted content and Facebook adverts to build online audiences.
We have begun investing extensively into Search Engine Optimisation software, Chatbots, Customer Relationship Management (CRM) systems and Facebook Advertising which is bringing healthy financial returns to our clients.
We work closely with international experts in major cities around the world and are continually expanding our knowledge-base to stay ahead of the curve to continually develop our expertise.
We wish to thank you for your support and for trusting us with new concepts and campaigns. As a result, we are in the process of rebranding ourselves in 2018 as Business Profile Builders and a Lead Generation agency.
We wish you a safe and festive holiday season with many laughs and enjoyable times.
LinkedIn has remained a mysterious social network to many, being dubbed a sales and head-hunting network. With its recent updates, such as native video, LinkedIn is starting to become more of a ‘social’ network. Networking with other professionals has become easier and more attainable.
Amplifying your content reach
It may seem logical, but the more people you’re connected with, the wider your content will reach, outside your connections. LinkedIn’s engineers recently put out a graphic showing the process of content that is seen in the feed and content that is not seen.
The graphic shows that content is sometimes put in front of people and sometimes it is not. Once the user sees the content, there are certain actions that carry different criteria that will determine the quality of the post. If the post receives positive interaction, it is then forwarded to editors for review and to determine whether it is acceptable to be extended beyond the user’s network.
This explains why you see a lot of content in your newsfeed that is not from pages you follow and will have a tag from a friend who either liked the post or commented on it.
Limitations of LinkedIn Video:
You can’t boost the videos or get in-depth analytics. Rarely will videos ever go beyond ten thousand views.
The videos also require excellent copy above because there are no subtitles yet.
LinkedIn video still provides a ton of benefits – you get more views than Facebook without paid ad spend.
Related Source: Digital Agency Johannesburg