The State of Digital Media

The State of Digital Media

We’re in an era where we all agree that social media, SEO, Google Ads, live and fresh websites are essential to all businesses these days. It used to be consumer brands or FMCG brands that needed social media.  Now we hear ads that do the best on Facebook relate...
Are hashtags a waste of time?

Are hashtags a waste of time?

By Christopher Smith, account manager, Sha-Izwe Communications Simply put, no, hashtags are not a waste of time, but it depends on how you use them. Many people use irritating hashtags such as: #photooftheday, #followforfollow, #food, #love, #girl, #blue. These...