The State of Digital Media

The State of Digital Media

We’re in an era where we all agree that social media, SEO, Google Ads, live and fresh websites are essential to all businesses these days. It used to be consumer brands or FMCG brands that needed social media.  Now we hear ads that do the best on Facebook relate...
Keeping your Advertising Agency Accountable

Keeping your Advertising Agency Accountable

Nowadays it seems common practice for advertising agencies to not fully spend the amount that the client allocates to them for digital advertising. Advertising agencies have always made a 16.5% commission on placing print adverts. This does not apply to digital...
Marketing Tips For Wedding Venues

Marketing Tips For Wedding Venues

In this article, we will be exploring a few tips for marketing your wedding venue. Wedding venues boast some of the most beautiful, well-kept venues in the world. The care and investment that goes into getting them established can be extensive and a massive investment...
When Should Marketing Be Viewed as an Investment?

When Should Marketing Be Viewed as an Investment?

When one thinks of an investment, one automatically thinks about return on investment. And when you think about an expense, you think of it as a cost where no actual monetary return is gained. As a result, it is common in a recession or economic downturn that...