Our clients benefit from an increase in interaction and engagement, media coverage in print, online, radio and television, as well as growth on digital platforms such as Facebook, Twitter, Instagram and LinkedIn
Data & Analytics
Online Marketing Agency Johannesburg
Sha-Izwe/CharlesSmithAssociates, established in 1987, is a digital and media relations agency. We create and post content on social media platforms such as Facebook, Twitter and Instagram, manage these platforms and send content/press releases to the Press. Other services include the production of low-cost short videos on an iPhone or HD videos at our studio in Ferndale. We are also able to do ‘Facebook Live’ streaming. This is a new feature that every business should look in to.
The core of our business is content creation. We liaise with customers to collate and write well- written, informative content that can be distributed through all available media channels including social media: Twitter, Facebook, Instagram and LinkedIn, and added to the website and sent to the Press.
Our services include web development. We also conduct website needs-analyses with a view to continually improve our clients’ website content and SEO. We also provide a monthly service of updating client websites with new content.
We provide an eventing service covering indoor and outdoor events. This has included the Weekend Warrior outdoor 4x4 event run annually, as well as smaller formal events such as Henley’s quarterly “Doing Business in Africa” events where we arranged guest speakers and have about 70 attendees. We also record the events using HD cameras, edit and post the content on Henley’s website and for PR and social media.
Our Team of Journalists and Account Managers
We have a team of specialists experienced media relations journalists specialising in specific market segments. We take responsibility in-house for all editorial and prefer not to outsource media writing. It is important that we liaise directly with customers and not through third parties. We always aim to identify and write content-rich, factual press releases is crucial.
Meeting clients on a weekly basis enables us to develop a thorough understanding of their business to identify opportunities for editorial coverage. In this way, our writers form an integral part of the customer’s business. We are also of the opinion that freelance writers are not able to work as effectively as in-house staff.
We continually strive to acquire and responsibly use specialised knowledge and experience. We advance our profession through continued development, research and education.
We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent in communicating with the public and the media.
Results-driven media releases for print, radio, digital, online and TV.
Placing Social and Digital Adverts
Media and digital adverts, analyses of user interaction and statistics.
Press briefings targeting the financial, educational, industrial, retail and consumer media.
Digital media management of Facebook, Instagram, Twitter and LinkedIn advertising.
Financial reporting and listings.
Website audits, SEO and web ranking optimisation.
Digital advertising campaigns.
Online Reputation Management
Tracking competitors’ online activity, comments and interactions.
30 years experience in creating content, to complement brand messaging across digital platforms.
WordPress websites, optimisation in line with the latest search engine requirements.
Integrating digital marketing into events.